After a proper Texas welcome party, Mattersight’s 2nd annual “Call to Loyalty” ensued. In essence, this event connects Mattersight to existing and potential clients while sharing their mission of helping brands to have better chemistry with customers. They are experts in analytics and insights; thus, we utilized their consumer insights to enrich the event experience with guest speakers, cutting-edge information, and inspiration everywhere!
Now, let’s be clear – Call to Loyalty is not your typical conference. To start, the venue HOTEL VAN ZANDT is a boutique hotel located in the Rainey Street Historic District, where the intimate feel of the bungalow-esque bars and restaurants offers an authentic Austin experience. Within the conference, Dj Miles of TEXAS PRO DJ created a contagious energy and fun for the attendees.
As a welcoming gift, each attendee received a custom box of chocolates from MAGGIE LOUISE CONFECTIONS. These decadent delights were creatively crafted into shapes like the state of Texas and cacti. Meanwhile, ROSEHIP FLORA provided actual cacti and succulents alongside branded materials and swag by THE HONOR ROLL, adding a fun Texas touch throughout the room.
Mattersight even featured a special panel consisting of the CEO’s from FAVOR, RIDE AUSTIN, and BUILD-A-SIGN. These Austin based success stories were the ultimate instance of “loyalty” in keeping it local! FAVOR team members also surprised the audience with delicious sweets from another Austin-born company, TIFF’S TREATS. On stage during the panel, the fun gold chairs from MARQUEE were striking!
When the last day seemed over, the ballroom doors suddenly swung open, and a mariachi ensemble began to serenade attendees! During the live performance by MARIACHI ESTRELLA, there was an abundance of margaritas, Mexican beers, candy, cookies, and even a piñata for the fiesta themed departure.
This conference was not simply an event, but a production. We could not have produced this show without the incredibly sharp ATEX who provided stunning lighting, a precise program, and meticulously detailed audio/video. While conferences can sometimes be boring, Mattersight’s 2nd annual “Call to Loyalty” was quite the opposite! Photos by Lisa Hause and Jerry Hayes photography capture the essence of this spirited celebration of knowledge, success, and loyalty below.
Hotel Van Zandt // Texas Pro DJ // Maggie Louise Confections // Rosehip Flora // The Honor Roll // Favor // Ride Austin // Build-a-sign // Tiff’s Treats // Marquee / Mariachi Estrella // Austin Event Systems // Lisa Hause and Jerry Hayes Photography