Who says corporate events and conferences can’t be fun? Couture Details Events loves creating and executing corporate events that all attendees can enjoy! We have the absolute best clients that have not only become our friends, but are truly making an impact in their industry. One of our favorite clients is a tech company called Mattersight. In short, Mattersight helps brands have better chemistry with their customers by providing behavioral routing software for call centers. Each Fall, Mattersight has a Call to Loyalty in Austin, Texas for existing and potential partnerships. Call to Loyalty is a way Mattersight can meet consumers face to face, explain their business processes, share customer experiences, answer questions, and most importantly know their clientele on a personal level. The event spans over three days and typically takes place in and around a hotel in Downtown Austin. Most C2L attendees fly into Austin from other parts of the US., therefore, we want to make sure they experience the laid-back, “weird” culture of this exciting city!
This past year Mattersight’s C2L kicked off with a Texas themed pre-party at Waller Ballroom! As guests arrived at the HILTON AUSTIN, they were given a BATCH BOX filled with local Austin goodies, an agenda, their lanyard, and then were directed to the party that was just a short walk from the hotel. The fun, relaxed feel of the party was the perfect atmosphere for the introduction of Mattersight and the attendees. Out of towners could see a taste of the weird Austin culture by checking out the potted succulents around the venue provided by ROSEHIP FLORA. Each succulent held a picture of a known Austin mural, such as the “i love you” painting on South Congress. Food trucks are an Austin staple, so of course we had EAST SIDE KING’s food truck serving mouth-watering chicken buns and brussels sprout salad. SHINYRIBS, an Austin band, livened up the party with their hip shaking music! The lead singer knew how to get the crowd involved in the music. Partygoer’s could jump in the photo booth and snap a picture holding a “wanted” sign, stick horse, or lots of other Western props. The party wouldn’t be complete without a signature cocktail. The Loyal-Tea was a delicious Mattersight spin on the Texas favorite, Arnold Palmer! The night was filled with cocktails, dancing, and socializing! The party was a great start to the conference days ahead!
The following two days of Call to Loyalty were held in a ballroom at the Austin Hilton, however, once inside you wouldn’t think you were at a hotel. Mattersight wanted an intimate rock concert feel and that is exactly what our team gave them! We transformed an empty, plain setting to an intimate, upscale ambiance. The room was lined with red backlights and drapes, branded journals were placed at each seat, and Mattersight’s logo was displayed on TVs surrounding the stage at the front of the room. ATX EVENT SYSTEMS provided top of the notch tech including televisions, lights, and microphones. Several guests expressed that they felt they were attending an Apple Inc. conference. The ballroom was no longer the Hilton ballroom, but a truly Mattersight event. Over the course of two days, the audience watched presentations, listened to a panel of speakers discussing the effect of Mattersight’s products, and attended VIP breakfasts with the owner and CEO of the company. Audience members even had the ability to tweet questions that would be answered after each presentation. Call to Loyalty was an invaluable learning experience for Mattersight’s customers.
Call to Loyalty featured special guest Matt Dixon, author of The Effortless Experience. Matt’s book contains his research and analysis to reveal what makes a customer loyal. This was a perfect topic to endorse Mattersight’s products. Everyone who attended C2L received a signed copy of The Effortless Experience.
Mattersight’s Call to Loyalty helped give clients and future clients a better understanding of the products Mattersight offers and the culture of the company. The Austin getaway proved a success. Couture Details Events is looking forward to this year’s Call to Loyalty in October taking place at the new, modern Hotel Van Zandt.
Special shout out to our friends at The Honor Roll. Thank you for the fun, creative artwork done that added the perfect touches for Mattersight’s Call to Loyalty! We worked with such a talented team and produced an amazing event!
The Honor Roll // Batch Austin // East Side King // Waller Ballroom // My Event is the Bomb // Shinyribs // Hilton Austin // ATX Event Systems // DJ Gatsby // Strong Events // BBJ Linen // Story Craft Studios // Uptown Valet // Easy Tiger // Spec's // Rosehip Flora //