2015 FORMULA 1 UNITED STATES GRAND PRIX
As we dive into 2016, we reflect back on some of our most memorable events of 2015. Formula One certainly tops the charts. Our fabulous vendors, themed activations, loyal fans, and not to forget the relentless rain made for an exciting weekend!
The incredibly talented creative team, GUERILLA SUIT, designed some truly authentic and fun fan experiences located in the Biergarten and Texas Saloon activations. We partnered with MADE FIRST, ILD LIGHTING, and AUSTIN ODDITIES to bring the vision to life and were so excited for the 3-day event.
Patricia, the strongest hurricane ever recorded, selfishly decided she wanted front row seats to F1. The dedicated, poncho wearing fans from all over the world still made their way to the races.
The Biergarten activation at turn 7 was overflowing with beer loving fans. The activation offered over 20 craft beers on tap and was a truly delicious compliment to the atmosphere developed by GUERILLA SUIT. Race enthusiasts were enthralled watching acrobats executing tricks on a rolling barrel around the Biergarten. The wreath lighting fixtures decorated with blue and white ribbon were stunning. Wine barrels for seating lined the outside of the activation for a closer view of the racetrack.
Race-goers filled the Saloon to get a taste of what Texas folks are all about. Fans grabbed some beers, sat down at the farm tables, and enjoyed singing their favorite country tune with the dueling pianists. An aerialist posing on a suspended saddle was a fan favorite. Deer, buffalo, rams, longhorns and old Texas License plates hanging around the activation were a clever touch. The activation was a tribute to our Texas heritage.
The Biergarten and TX Saloon were such fun projects. The charm of Texas was in full display. Let’s hope the racers come back in 2016 for a rematch.
A special thank you goes out to all of the vendors who, together, made the Biergarten and TX Saloon the hottest spots to hang out at the 2015 Formula 1 US Grand Prix!
Guerilla Suit | Marquee Event Rentals | Premiere Event Rentals | The Corner Shoppe | Austin Oddities and Entertainment | Transmission Events | Made First | ILD Lighting | Alison Narro Photography | Whim Event Rentals