SXSW 2015: Samsung Studio

Year after year, professionals and creatives come to Austin from all over the world to explore, engage.and discover at South by Southwest Interactive, Film, & Music Festival. This year, Couture Details partnered with talented professionals from across the country to transform Micheladas Café y Cantina into a spectacular Samsung Studio.

In just 5 days, the authentic Mexican restaurant was renovated into a modern lounge and collaborative workspace. Wooden counters were transformed into dazzling faux marble; new walls, wallpaper and carpet were installed to create a chic and inviting effect. Beautiful custom built furniture, as well as pieces from West Elm, stylishly filled the lounge areas. On opening day, the space was unrecognizable.

Complete with a design station, blogger lounge, galaxy gif wall, and the latest Samsung products, the SXSW Samsung Studio provided the best social and interactive experiences for guests to enjoy. Throughout the week, the Samsung Studio featured various musical performances, special events, and surprise guests; some of which included Erykah Badu, Brooklyn Decker, “The Comedians” cast, Chef Roble, and Common.

The Couture Details Events team worked around the clock to bring this incredible vision to life and created a memorable experience for all that visited!We look forward to SXSW-2016!